Continuing EDUCATION BY SPEXY
As the visionary founder of Spexy, a certified optician, dynamic international speaker, and unapologetic optometric renegade, Kayla Ashlee doesn’t just talk about change—she builds it.
Kayla is known for shaking up the status quo with her direct, relatable, and results-driven approach to optical refinement.
Recognizing the need for real-world, high-impact training for eyecare teams, Kayla transformed her years of industry coaching into an engaging online learning experience now known as Spexy®. The Spexy team helps opticals improve both patient care and profitability by creating genuine, repeatable connections at every touchpoint.
Join us at LOFT LA in Santa Monica and sign up for one of Kayla’s amazing accredited CE classes! Bookings will be available soon.
-
Stop Managing. Start Leading: The Framework for High-Performing Optical Teams
2.00 PM Friday, 16th of October
COPE Course Submitted and Pending
ABO Course Submitted and Pending
A great framework is a repeatable system. When every team member knows exactly what growth looks like and owns their part in getting there, the success of your team thrives. Build that structure once, and it works for every kind of team member you hire, fueling the kind of growth most opticals only dream about.
-
10 Ways to Build Trust & Motivate Patients to Buy
3:00 PM Friday, 16th of October
COPE Course ID:104164-PM
Credit: 1.00 hour
ABO Course Submitted and Pending
We are being influenced daily in society without even realizing it. In your optical, you are already influencing, but since you don’t even realize it, you are unintentionally influencing your patient NOT to purchase from you. Why don’t you start positively using your influence? This course will teach you to do just that in multiple areas of your optical practice.
-
Gen Z Mastery: Selling to the Next Generation
10.00 AM Saturday, 17th of October
COPE Course Submitted and Pending
ABO Course Submitted and Pending
When it comes to Gen Z patients, we find ourselves at a loss for words. Gen Z seems disinterested, completely disengaged, and not at all wanting to shopping our optical. News Flash: They are not any of those things! They are assessing you, hungry for your direction and proven to be the generation happy to pay more for a product they value. We will reveal this misunderstood group and how they are easily predictable. Learn how to create a more modern optical experience with Gen Z to grow your practice.
-
Proven Frame Merchandising: Techniques to Influence Patients to Buy
11.00 AM Saturday, 17th of October
COPE Course ID:102704-PM
Credit: 1.00 hour
ABO Course ID: S26N011
The disappointment of patients leaving with their prescription is all too common. Would you believe that many of us are actually influencing them to NOT buy from us? Once you can identify how your team and your display merchandising is contributing to the patient walking, you can change it. This course will give you the techniques to genuinely influence your patients' decisions that you can begin implementing right away. Bring the whole team in for this one!
“We’ve got you covered with insightful education classes, fantastic speakers and an amazing atmosphere!”