Loft is the longest running and largest independent eyewear show in the Americas

The Journey

The story of the LOFT is one of passion and independence. Starting in 2000, the concept was born from the idea of community within the independent sector of the eyewear industry.

In the beginning it was the driving momentum of something different that drew the companies together. Pretty soon the feeling started to become infectious as more and more eyewear junkies began to open new stores and boutiques. From those humble beginnings our show has expanded to cater for all these eclectic and fiercely independent design houses.

Now more than ever, the gap between mainstream and independent seems larger. Big box companies are consolidating and the product channels are ever more generic. Small independent designers are finally getting noticed as more and more business owners look for a point of difference. These treasures can be found in the independent eyewear movement worldwide. Niche eyewear shows are popping up all over the globe to foster this market. End consumers are being educated about design and small batch quantities, asking retailers to stock their favorite collections.

The future has always been independent!

The future is now!

“LOFT is a must see event on the annual trade show calendAR!”

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  • "A gathering place of like minded eyewear enthusiasts. Brands ranging from Kirk & Kirk, Anne Et Valentin, Blake Kuwahara, Salt and then some allows you to spend an afternoon under one roof seeing several brands and participating in a brain trust of ideas and experiences."

    JULIA GOGOSHA - GOGOSHA OPTIQUE, Los Angeles

  • "The Loft is a fantastic concept that marries the best luxury retailers and independent brands. It is an environment that fosters networking and creativity within the luxury eyewear community. I always look forward to seeing the new designs from these unique and innovative designers."

    STEPHANIE HAENES - ART OF OPTIKS, Minneapolis

  • "The Loft is the perfect venue… all the high end vendors in the same place, great atmosphere and you see all your peers in one location. You can sit and have lunch and catch up with like minded colleagues from across the country... a much more intimate feeling for sure."

    Wendy Salle - SALLE OPTICIANS, Atlanta